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Jenna Talackova is no ordinary beauty queen. The Miss Universe Canada contestant made headlines when she was temporarily disqualified from the competition, after pageant officials learned that she was not a "naturally born female." On Friday night, Talackova, 23, gave her first TV interview to Barbara Walters, and showed home videos of herself when she was a toddler... named Walter. Watch the segment below!
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CHARLESTON, S.C. (AP) ? What a week for the Williams sisters.
Serena gained a title, Venus found a renewed belief in her game and both showed a calm confidence at the Family Circle Cup born of perspective and enduring difficult times.
Serena capped a dominant week with a powerful performance in the finals Sunday, defeating Lucie Safarova 6-0, 6-1 to win the championship. It was Serena Williams' 40th career tournament title and her first win on clay since taking this event in 2008.
"It all came together a little bit," Serena Williams said. "So hopefully I can improve on this and just use it as one block of building."
Sister Venus has similar hopes. The 31-year-old star and seven-time grand slam winner was playing just her second tournament since an autoimmune disease ? Sjogren's syndrome ? kept her sidelined for more than six months. Venus Williams reached the quarterfinals in her return at the Sony Ericsson Open and did the same here, showing off some solid tennis of her own in her first clay-court event in two years. Venus nearly made it to the semifinals, missing out on her first matchup with Serena since 2009 when Samantha Stosur rallied to win.
Then Serena got a bit of sisterly revenge, ousting Stosur in dominating 6-1, 6-1 fashion.
Still, Venus' effort moved her up about 60 spots in the rankings from where she started last month at 134th in the world. "I've never been so happy to be ranked 70," Venus said with a smile.
It was that sort of tournament for the Williamses, who both showed an easy grace throughout the Family Circle.
Serena cracked herself up plenty after matches, joking about having the game to defeat friend Andy Roddick or having her dogs pop out in the media room after beating Safarova.
"I hated seeing her in here," Serena said of her dog, Jackie. "That's my baby girl, though."
Serena, 30, said she's got plenty on her plate off the court which keeps her mind free for tennis when it's time to compete. Williams spoke of re-launching her clothing line on a TV shopping network and papers she's got due for school that she hasn't done.
She's even thought of moving to Paris, which she's said several times is her favorite city.
"Yeah, I was thinking about it and I told my mom the other day, how would she feel if I moved to Paris," Serena said. "I didn't tell my dad, though."
Venus, 31, spent more time discussing her changed attitude about tennis than about what strokes she needed to improve.
"I think a lot of people go into matches and they're worried about their game," Venus Williams said. "I don't worry about that anymore, so my priorities are completely different."
Williams was honored to help celebrate the legacy of women's tennis at the Family Circle. She took part in a gala dinner Friday night in honor of the sport's "Original 9" players led by Billie Jean King who started the women's pro tour in 1970. Three years later, the WTA was founded and the Family Circle began. "So I feel grateful to have this job," Venus said with a nod to the founders.
There was a time when about the only priority for both sisters was coming out on top. The two have combined for 20 grand slam titles ? Serena has 13, Venus seven ? and their matchups were can't-miss affairs for the sport. During one stretch in 2002 and 2003, Serena won five grand slam championships and beat Venus in the finals of each.
Venus has had her wins over Serena, too, coming out on top over her younger sister in the 2001 U.S. Open and the 2006 Wimbledon championships. These days, the two seem content with their games and places in the sport.
They tried to stoke up some fire for the potential semifinal meeting, but none of it got very far. Serena was more pointed than Venus about going after the French Open title ? only one of Serena's major championships came at Roland Garros ? and how the Family Circle win was a great starting point.
"I'm just focused on the moment," she said.
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Continue reading Ergo GoTab Epic hands-on (video)
Ergo GoTab Epic hands-on (video) originally appeared on Engadget on Tue, 10 Apr 2012 16:55:00 EDT. Please see our terms for use of feeds.
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As I wrap up my ?Business Marketing Success Strategy? series, one core element to keep in mind, is ?don?t take your eyes off the target.? After all, high levels of traffic, increased conversion rates and better revenues are the whole point of the content game in your online marketing strategies. Finding a way to track and analyze audience metrics at each stage of the users? journey is important.
Designated landing pages, prominent and actionable calls-to-action, tracking URLs and functional forms will help you collect user data and tailor your next message on the basis of each specific user?s engagement with your content. As social networking becomes more sophisticated, so too are the metrics by which we measure social business ROI.
In the early years of the social networking age, organizations relied almost solely on simple, standard metrics, such as the number of Facebook fans and likes or the number of Twitter followers and tweets/retweets, to determine their success. Those metrics are still important, but organizations today are developing more sophisticated metrics to measure their progress in meeting increasingly granular social objectives.
What matters most will differ depending on your organization?s size, industry, products, current goals for social, and so on,but some increasingly important social media metrics can be applied widely. Here are three that you may want to consider now:
You may have hundreds, thousands, or even hundreds of thousands of fans on Facebook or followers on Twitter. These numbers still matter, but it?s critical to look beyond the numbers to the quality of those fans and followers. There are companies that will allow you to purchase followers, but I don?t allow my team to do so because it will not be an effective return on investment. Sure, it may look impressive to see thousands of followers on a company profile, but other than the wow factor for visitors, what purpose does that large number serve? Especially if they don?t interact with your site or represent your niche market. Maintaining a smaller core audience of interested, engaged followers will ultimately lead to more meaningful conversations and stronger sales.
By now, most organizations realize that to succeed at social media marketing they need to maintain a consistent presence and dedicate resources to updating content and engaging with the audience. It?s easy to measure in pure numbers which pages, posts and tweets are most popular, but organizations need to go beyond the numbers to determine why they were popular. Was it a question that prompted a barrage of comments? Was it a link to a how-to video on Twitter that resulted in a high number of retweets? Was it a how-to whitepaper that accompanied the announcement of a new product launch? Using this information will increase the likelihood of more success.
Conversion is a long-vaunted goal, but as companies become more savvy about their use of social media, it?s increasingly critical to measure what the social audience is doing as a result of the time they spend on your Facebook, Twitter, Pinterest, Google+ and other social sites. Did they buy something, sign up for something or consume something as a result of a Facebook update, Twitter post or Pinterest pin? If so?and this is the harder question to answer?why?
Once you have a solid flow of leads coming in, you should nurture them by offering them new value pieces. But whether you do that via campaign emails or monthly company newsletters, make sure your message resonates with users ? you surely don?t want it to end up in the spam box after all the effort.
Here?s a list of several metrics tools several of my clients and I like to use that will aide in gathering the information you desire to support the above three considerations:
Facebook Insights: Provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.
Twitaholic: is a site which shows the growth of a Twitter account over time in relation to the number of new followers and follows. It also compares Twitter account follows based on region by ranking them.
Google Analytics: lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
BudURL: designed to give businesses and marketers insight into previously invisible click traffic. BudURL is the only service to provide integrated short URL services, QR codes, and mobile landing page management into a single platform.
Do you have a question about social media metrics or maybe a favorite tool for gathering statistics? We?d love to hear from you; please leave a comment below?
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WASHINGTON (AP) ? It's been so warm in the United States this year, especially in March, that national records weren't just broken, they were deep-fried.
Temperatures in the lower 48 states were 8.6 degrees above normal for March and 6 degrees higher than average for the first three months of the year, according to calculations by the National Oceanic and Atmospheric Administration. That far exceeds the old records.
The magnitude of how unusual the year has been in the U.S. has alarmed some meteorologists who have warned about global warming. One climate scientist said it's the weather equivalent of a baseball player on steroids, with old records obliterated.
"Everybody has this uneasy feeling. This is weird. This is not good," said Jerry Meehl, a climate scientist who specializes in extreme weather at the National Center for Atmospheric Research in Boulder, Colo. "It's a guilty pleasure. You're out enjoying this nice March weather, but you know it's not a good thing."
It's not just March.
"It's been ongoing for several months," said Jake Crouch, a climate scientist at NOAA's National Climatic Data Center in Ashville, N.C.
Meteorologists say an unusual confluence of several weather patterns, including La Nina, was the direct cause of the warm start to 2012. While individual events can't be blamed on global warming, Couch said this is like the extremes that are supposed to get more frequent because of manmade climate change from the burning of fossil fuels such as coal and oil.
It's important to note that this unusual winter heat is mostly a North America phenomenon. Much of the rest of the Northern Hemisphere has been cold, said NOAA meteorologist Martin Hoerling.
The first quarter of 2012 broke the January-March record by 1.4 degrees. Usually records are broken by just one- or two-tenths of a degree. U.S. temperature records date to 1895.
The atypical heat goes back even further. The U.S. winter of 2010-2011 was slightly cooler than normal and one of the snowiest in recent years, but after that things started heating up. The summer of 2011 was the second warmest summer on record.
The winter that just ended, which in some places was called the year without winter, was the fourth warmest on record. Since last April, it's been the hottest 12-month stretch on record, Crouch said.
But the month where the warmth turned especially weird was March.
Normally, March averages 42.5 degrees across the country. This year, the average was 51.1, which is closer to the average for April. Only one other time ? in January 2006 ? was the country as a whole that much hotter than normal for an entire month.
The "icebox of America," International Falls, Minn., saw temperatures in the 70s for five days in March, and there were only three days of below zero temperatures all month.
In March, at least 7,775 weather stations across the nation broke daily high temperature records and another 7,517 broke records for night-time heat. Combined, that's more high temperature records broken in one month than ever before, Crouch said.
"When you look at what's happened in March this year, it's beyond unbelievable," said University of Victoria climate scientist Andrew Weaver.
NOAA climate scientist Gabriel Vecchi compared the increase in weather extremes to baseball players on steroids: You can't say an individual homer is because of steroids, but they are hit more often and the long-held records for home runs fall.
They seem to be falling far more often because of global warming, said NASA top climate scientist James Hansen. In a paper he submitted to the journal Proceedings of the National Academy of Sciences and posted on a physics research archive, Hansen shows that heat extremes aren't just increasing but happening far more often than scientists thought.
What used to be a 1-in-400 hot temperature record is now a 1 in 10 occurrence, essentially 40 times more likely, said Hansen. The warmth in March is an ideal illustration of this, said Hansen, who also has become an activist in fighting fossil fuels.
Weaver, who reviewed the Hansen paper, called it "one of the most stunning examples of evidence of global warming."
___
Online:
National Climatic Data Center: http://www.ncdc.noaa.gov
James Hansen's study on climate extremes: http://bit.ly/HQzxeq
___
Seth Borenstein be followed at http://twitter.com/borenbears
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A recent news has emphasized on the fact that the number of cases encountered regarding Melanoma are increasing. Moreover, it has been uncovered that the cases have majority of adolescents and young adults.
It has been discussed since decades that direct exposure to sunlight and even tanning are major causative agents behind skin cancer. For ages, it has been considered that sun rays contain harmful rays, UV rays, which if have direct contact with the skin can lead to skin cancer.
Above all, tanning, the new technique deployed by residents today to get their skins tanned, can lead up to 10 to 15 times more adverse effects than those produced by UV radiations from sun. It has been discovered that tanning beds emit 10 to 15 times more UV radiation.
A study conducted to reach out to the cases of melanoma administered between 1970 and 2009, shows that the skin cancer cases have increased by eightfold amongst the females ranging between the ages of 18 to 39 and fourfold amongst the men of the same age group, living in Olmstead County, Minn.
The lead author of the study and Assistant Professor of Dermatology at Mayo Clinic in Rochester, Jerry D. Brewer, MD, affirmed that the findings of the study confirmed that the rise in the cases, has concluded that the women are the ones who are most affected by the disease.
He emphasized that the major cause behind the rise is due to the increased use of tanning beds these days. He asserted that these tanning beds emit more dangerous UV radiations.
He said, ?There is no such thing as a healthy tan, because you can?t get tanned without damaging your skin first. The damage makes you more likely to get skin cancer later in life?.
However, to reduce the rate regulations have been passed at the state and local level that children below the age of 18 have to get consent from their parents to use tanning beds.
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